The campaign evolved into two separate contests: Buchanan vs. Fill-more in the South and Buchanan vs. Frémont in the North. Electioneering was lackluster in most parts of the South because the outcome was a foregone conclusion. Though Fillmore won 44 percent of the popular vote in slave states, he carried only Maryland. Frémont won all of the upper North—New England plus Michigan and Wisconsin—with a lopsided margin of 60 percent of the popular vote to 36 percent for Buchanan and 4 percent for Fillmore.

