The widespread onset of “How’s My Driving?” phone numbers in the 1980s created the potential for more constant feedback, but it was often late or of debatable quality, says Del Lisk, the company’s vice president. “It’s highly prone to very subjective consumer call-ins,” he said. “Like, ‘I’m mad about my phone bill so I’m going to call in that AT&T guy.’”
Feedback has to be immediate
