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To love is to value. Only a rationally selfish man, a man of self-esteem, is capable of love—because he is the only man capable of holding firm, consistent, uncompromising, unbetrayed values. The man who does not value himself, cannot value anything or anyone.
Love and friendship are profoundly personal, selfish values: love is an expression and assertion of self-esteem, a response to one’s own values in the person of another. One gains a profoundly personal, selfish joy from the mere existence of the person one loves. It is one’s own personal, selfish happiness that one seeks, earns and derives from love. A “selfless,” “disinterested” love is a contradiction in terms: it means that
The proper method of judging when or whether one should help another person is by reference to one’s own rational self-interest and one’s own hierarchy of values: the time, money or effort one gives or the risk one takes should be proportionate to the value of the person in relation to one’s own happiness.
Remember that values are that which one acts to gain and/or keep, and that one’s own happiness has to be achieved by one’s own effort. Since one’s own happiness is the moral purpose of one’s life, the man who fails to achieve it because of his own default, because of his failure to fight for it, is morally guilty. The virtue involved in helping those one loves is not “selflessness” or “sacrifice,” but integrity. Integrity is loyalty to one’s convictions and values; it is the policy of acting in accordance with one’s values, of expressing, upholding and translating them into practical reality.
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An individualist declares, “I believe it because I see in reason that it’s true.”

