1. Identify your passion. 2. Make sure you can think of at least fifty awesome blog topics to ensure stickiness. 3. Answer the following questions: • Am I sure my passion is what I think it is? • Can I talk about it better than anyone else? 4. Name your personal brand. You don’t have to refer to it anywhere in your content, but you should have a clear idea of what it is. For example, “The no-bs real-estate agent,” “The connoisseur of cookware,” “The cool guide to young-adult books boys will love to read.” 5. Buy your user name—.com and .tv, if possible—at GoDaddy.com. 6. Choose your medium:
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