Yes he does ask us to obey him unconditionally, to glorify, praise, and center our lives around him. But now, I hope, you finally see why he does that. He wants our joy! He has infinite happiness not through self-centeredness, but through self-giving, other-centered love. And the only way we, who have been created in his image, can have this same joy, is if we center our entire lives around him instead of ourselves.