The proverbial extortion threat is actually an intimidation, because it contains the words if, or else, unless, or until: “If you don’t give me ten thousand dollars, I’ll tell your wife you are having an affair.” Best response: “Hold on a moment, let me get my wife on the line and you can tell her right now.” With that reaction, the threat is turned from gold to tin. If you can convince an extortionist that the harm he threatens does not worry you, you have at a minimum improved your negotiating position. In many cases, you may actually neutralize the whole matter.