Max Kemp

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How one responds to a threat determines whether it will be a valuable instrument or mere words. Thus, it is the listener and not the speaker who decides how powerful a threat will be. If the listener turns pale, starts shaking, and begs for forgiveness, he has turned the threat or intimidation into gold. Conversely, if he seems unaffected, it is tin.
The Gift of Fear: Survival Signals That Protect Us from Violence
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