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Nikolaj Christensen
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What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services, by Anthony W. Ulwick

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First, if the company is currently focusing on these overserved outcomes, those efforts should be halted. Making additional improvements in areas that are already overserved is simply a waste of resources
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What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services
What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services
by Anthony W. Ulwick
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