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Nikolaj Christensen
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What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services, by Anthony W. Ulwick

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Companies must capture information about all the desired outcomes for the jobs their products and services address because you never know which may be underserved.
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What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services
What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services
by Anthony W. Ulwick
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