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What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services, by Anthony W. Ulwick

So the real question is, "What criteria do customers use to measure value?"

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What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services

What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services

by Anthony W. Ulwick

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