Later, two polling experts, Richard Scammon and Benjamin Wattenberg, looked more closely at the data and learned that 60 percent of the McCarthy vote came from people who thought LBJ wasn’t escalating the Vietnam War fast enough. They weren’t voting for McCarthy because he was “liberal.” They pulled their lever for him, Scammon and Wattenberg convincingly argued in a book, The Real Majority, that came out two years later, because they were “Fed-up-niks.”
