The New Deal coalition rose by directing people’s resentment of economic elites, Phillips argued. But the new hated elite, as the likes of Rafferty and Reagan grasped, was cultural—the “toryhood of change,” condescending and self-serving liberals “who make their money out of plans, ideas, communication, social upheaval, happenings, excitement,” at the psychic expense of “the great, ordinary, Lawrence Welkish mass of Americans from Maine to Hawaii.” Nixon groped toward giving that Lawrence Welkish mass a name and a nobility of purpose in a May 16 national radio address. William Safire took
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