The Taj Mahal is today considered the quintessential Indian icon, yet it was built by a seventeenth-century Mughal emperor who at the time wasn’t Indian at all. He is now. Likewise, McDonald’s caved to the Indian palate and, for the first time, dropped Big Macs and all hamburgers from its menu, since Hindus don’t eat beef. Instead, it serves McAloo Tikki and the McVeggie and a culinary hybrid, the Paneer Salsa Wrap. McDonald’s didn’t change India, as some feared. India changed McDonald’s.
