TECHNIQUE #30 DON'T TOUCH A CLICHè WITH A TEN-FOOT POLE Be on guard. Don't use any clichès when chatting with big winners. Don't even touch one with a ten-foot pole. Never? Not even when hell freezes over? Not unless you want to sound dumb as a doorknob. Instead of coughing up a clichè, roll your own clever phrases by using the next technique.
