But What If They Really Bombed? "Are you asking me to lie?" you ask. Yes. Absolutely, positively, resoundingly, YES. This is one of the few moments in life where a lie is condoned by the most ethical individuals. Big winners realize that sensitivity to an insecure performer's ego takes momentary precedence over their deep commitment to the truth. They also know, when sanity returns to the recipient and they suspect they screwed up, it won't matter.
