Abhay’s Kindle Notes & Highlights

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand, by Al Ries

5 THE LAW OF SINGULARITY At all costs you should avoid being second in your category.

See Abhay’s 71 highlights

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars