Abhay’s Kindle Notes & Highlights

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand, by Al Ries

20 THE LAW OF CHANGE Brands can be changed, but only infrequently and only very carefully.

See Abhay’s 71 highlights

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars