Ed’s Kindle Notes & Highlights

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand, by Al Ries

A logotype is a combination of a trademark, which is a visual symbol of the brand, and the name of the brand set in distinctive type.

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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

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