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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand, by Al Ries

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” Never forget leadership. No matter how small the market, don’t get duped into simply selling the benefits of the category early in the branding process.
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
by Al Ries
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