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With this caveat in mind, a company is a company as long as the name is not being used as a brand. A brand is a brand. There is a difference. A company is the organization that manufactures or produces the brand. It is not the brand itself. Microsoft isn’t Word, Procter & Gamble isn’t Tide.
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
by Al Ries
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