What we’ve done is given the universe a way that it can increase its entropy without limit. In a de Sitter universe, space grows without bound, but the part of space that is visible to any one observer remains finite, and has a finite entropy—the area of the cosmological horizon. Within that space, the fields fluctuate at a fixed temperature that never changes. It’s an equilibrium configuration, with every process occurring equally as often as its time-reverse. Once baby universes are added to the game, the system is no longer in equilibrium, for the simple reason that there is no such thing
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