Kikunae Ikeda became fascinated by the deliciousness of broths made from kelp seaweed, and sought to establish its chemical source. The delectable compound he isolated from the stock was monosodium glutamate, or MSG. His findings were developed by the Japanese company Ajinomoto, which began manufacturing MSG in industrial quantities, as it still does today. MSG seems to have become popular in China in the 1960s and 70s, a time of hardship and rationing when meat was scarce.