Jeff Ryan

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There are two principles concerning opportunity costs. The first is this: the opportunity-cost principle: Consider what opportunities you’re forgoing when you choose one option over another. The second principle is closely related: the 3-lens principle: View opportunity costs through these three lenses: (1) Compared with what? (2) And then what? (3) At the expense of what?[*]
Clear Thinking: Turning Ordinary Moments into Extraordinary Results
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