It’s “natural” for men to want money, to go after it, to discuss it freely without shame. It’s expected that a guy will negotiate for himself—if he offends the hiring manager, there will be more opportunities. Men do not have to play by the same rules: They’re instructed to not only play the game but play to win it. For men, greed and ambition are good—or if not a virtue exactly, then expected—respected and admired.

