Matthew E Edgar

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users knowing what to do; users choosing the right option for their situation; having the right data to make a decision that’s right first time; users being confident they’ve done the right thing or that the right thing is now happening; a decision being made and communicated, and users understanding it; a token of permission or the right payment being issued securely to the right person; being able to accurately tell who has permission to do something and who hasn’t.
The Service Organization: How to Deliver and Lead Successful Services, Sustainably
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