Noah

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there are always useful questions to ask. What do we need to learn and get evidence about that would help steer us one way or another? Does a course of action go against important principles, morals, ethics or standards? How flexible and reversible is the commitment or course of action if we’re wrong? What are the true constraints on what is possible in this situation? How can we undertake testing – in reality, with very small numbers – to learn what it takes to reduce risks?
The Service Organization: How to Deliver and Lead Successful Services, Sustainably
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