The third face is the most subtle, perhaps even insidious, kind of power. My favorite example of its effectiveness is the “death tax” meme, invented by some brilliant, if evil, propagandist at one of the think tanks to kill the inheritance tax on top fortunes. Common people agitate against the government to “take your dirty paws off my money that I am leaving to my children” without apparently realizing that the proposed tax would affect only the superrich.[29]
