In the early 2000s, film got glossy and television went in the opposite direction. The rise of reality TV created strange mash-ups of real people and personas, the “famous for being famous” era dominated by Paris Hilton, who we now know intentionally created a bimbo persona to appeal to a wider audience, including talking in a high-pitched voice an octave above her own and leaning into the dumb blond archetype we’re all too familiar with since Jean Harlow and Marilyn Monroe (i-D cheekily crowned her “the greatest performance artist of our time”). It wouldn’t be fair to call Paris Hilton an
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