not projecting a welcoming presence, you must “fix your face.” When a word is historically rooted in discomfort with women gaining any power, it’s going to need a bit more than a catchy tune to untangle all the hate it carries. The nineties turned the word “bitch” into a girl power brand. Alison Yarrow writes about it in her study of nineties media culture: “‘Bitch’ and its villainous corollaries became a bad-girl identity to sell—a sly marketing tool.”
