Throughout the history of pop culture, we’ve seen the rise of unlikeable female characters, their demonization, and we are now living through an era of cautious acceptance, even trying to monetize the very idea of unlikeability in the same way pop culture monetized feminism. This rise is contemporaneous with an increased number of female creators (screenwriters, directors, producers, showrunners), an increase in the visibility of female critics (professional and amateur alike), and a new form of online fandom (social media, memes, merchandise). We’re just getting used to seeing unlikeable
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