A rich man asked Jesus, “Good teacher, what must I do to inherit eternal life?” That question was a great setup for a clear, concise gospel presentation. I can almost hear a disciple whispering in Jesus’s ear, “Take out the booklet.” How could Jesus not launch into the most perfect model for every evangelistic training seminar for all time? But how did he respond? He posed a question, “Why do you call me good?” (Mark 10:17–18).

