Leicester is a food swamp. UPF is everywhere but real food is harder to reach, both geographically and financially. There is a clear correlation between poverty and the density of fast-food outlets, with almost twice as many in the most deprived areas compared with the least. In one deprived area in northwest England, there are 230 fast-food outlets for every 100,000 people, compared with an England-wide average of ninety-six per