In Christopher Snowdon’s case, he is paid a salary by the Institute of Economic Affairs, a free-market think-tank. Their finances are largely opaque, but they have received funding from sugar giant Tate & Lyle.57, 58 The sugar industry has an interest in promoting the narrative that inactivity, rather than food, is the problem. How much this arrangement informed Chris Snowdon directly isn’t clear, but we know from research in other areas that people are often unaware of how they are influenced. Doctors consistently deny that drug company funding affects our practice or our research,
