the team looked at which questions were the most likely to disqualify clients and put those at the front. Now, clients start filling out the application form and, if after the first few questions it seems like they won’t qualify, they get a message letting them know they might not want to continue.2 And for those who do seem likely to qualify, they’ve now answered those questions in the actual application rather than in some screener that will direct them to start a separate application from scratch.
