Let’s talk about reframing “I don’t know what to do.” I was trained to respond to that statement, frequently asserted by clients, with a simple and genuine question: “Is that true?” It turns out that most of the time we do know what to do; we just can’t imagine doing it. When a client says, “I don’t know what to do,” and they mean it, what I hear is that they’re open to trying a new strategy. Acknowledging that you need a new strategy is hard.
