HIRE A MASTERBUILDER I sometimes say that this is my only heuristic because the masterbuilder—named after the skilled masons who built Europe’s medieval cathedrals—possesses all the phronesis needed to make your project happen. You want someone with deep domain experience and a proven track record of success in whatever you’re doing, whether it’s a home renovation, a wedding, an IT system, or a skyscraper. But masterbuilders aren’t always available or affordable, in which case you need to think further and consider some of the following.
