That’s a simple and self-evident idea, but it is easily and commonly forgotten when the WYSIATI fallacy from chapter 2 rushes us to a conclusion that seems so obvious it’s not even worth discussing. If I had asked David and Deborah at the start of their project what their goal was, they likely would have shrugged and said something like “To have a nice kitchen.” That is what people say when they confuse means and ends.
