Krishna Sunder

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The fact is that a wide array of projects—events, products, books, home renovations, you name it—can be simulated, tested, and iterated even by amateurs at home. Lack of technology isn’t the real barrier to adopting this approach; the barrier is thinking of planning as a static, abstract, bureaucratic exercise. Once you make the conceptual shift to planning as an active, iterative process of trying, learning, and trying again, all sorts of ways to “play” with ideas, as Gehry and Pixar do, will suggest themselves.