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Margaret Mead supposedly told her students, “You’re absolutely unique, just like everyone else.” Projects are like that. Whatever sets a project apart, it shares other characteristics with projects in its class. An opera house may be one of a kind because of its design and location, but it still has plenty in common with other opera houses, and we can learn a lot about how to construct a particular opera house by looking at opera houses in general and considering our opera house to be “one of those.” The category of opera houses is the reference class.
How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between
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