As journalist Rachel E. Gross writes, “[Endometriosis] suffers from a branding problem: It falls into the abyss of ‘women’s diseases’ (overlooked), diseases that don’t kill you (unimportant) and menstrual problems (taboo). Researchers often call endometriosis ‘benign,’ as in noncancerous—but doing so, Dr. Griffith believes, lessens the seriousness of a common, painful disease.”648
