She wants you to know that she’s richer than you, that her shoes cost more than a family of four might pay for food and electricity combined for a month. She wants me to know that she doesn’t have to work like I do, she can have a job that she is passionate about rather than to pay the rent. She posted pictures of books with cups of herbal tea and pretty little jam jars of flowers to make her look genteel. It’s all about the vanity of virtue – but of the body and the mind, not the spirit. People buy the idea of her and then spend money on her affiliate links.

