If you want to make people with low self-esteem feel better about themselves, praise has a superficial effect; instead you must prod them into accomplishing something tangible, giving them a real experience. That will translate into a much deeper feeling of confidence. If you want to communicate an important idea, you must not preach; instead make your readers or listeners connect the dots and come to the conclusion on their own. Make them internalize the thought you are trying to communicate; make it seem to emerge from their own minds. Such indirect communication has the power to penetrate
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