You must take control over people’s perceptions of you by playing with appearances, mystifying and misleading them. Like Jackson, it is best to mix audacity with unpredictability and unorthodoxy and act boldly in moments of weakness or danger. That will distract people from any holes in your armor, and they’ll be afraid there may be more to you than meets the eye. Then, if you make your behavior hard to read, you’ll only seem more powerful, since actions that elude interpretation attract attention, worry, and a bit of awe. In this way you will throw people off balance and onto their heels.
...more