Step 3: Lead from the front. The enthusiasm with which people join a cause inevitably wanes. One thing that speeds up its loss, and that produces discontent, is the feeling that the leaders do not practice what they preach. Right from the beginning, your troops must see you leading from the front, sharing their dangers and sacrifices—taking the cause as seriously as they do. Instead of trying to push them from behind, make them run to keep up with you.
