Conflict and confrontation are generally unpleasant affairs that churn up unpleasant emotions. Out of a desire to avoid such unpleasantness, people will often try to be nice and conciliatory to those around them, in the belief that that will elicit the same response in return. But so often experience proves this logic to be wrong: over time, the people you treat nicely will take you for granted. They will see you as weak and exploitable. Being generous does not elicit gratitude but creates either a spoiled child or someone who resents behavior perceived as charity.
