Once you realize you are under attack by a moral warrior using the exterior maneuver, it is vital to keep control of your emotions. If you complain or lash out angrily, you just look defensive, as if you had something to hide. The moral warrior is being strategic; the only effective response is to be strategic, too. Even if you know that your cause is just, you can never assume that the public sees it the same way. Appearances and reputation rule in today’s world; letting the enemy frame these things to its liking is akin to letting it take the most favorable position on the battlefield. Once
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