Edwin Setiadi

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The cause can be anything you wish, but you should represent it as progressive: it fits the times, it is on the side of the future, so it is destined to succeed. If necessary, you can give it a veneer of spirituality. It is best to have some kind of enemy to hate—an enemy can help a group to define itself in opposition. Ignore this step and you are left with an army of mercenaries. You will deserve the fate that usually awaits such armies.
The 33 Strategies of War
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