Step 2: Keep their bellies full. People cannot stay motivated if their material needs go unmet. If they feel exploited in any way, their natural selfishness will come to the surface and they will begin to peel off from the group. Use a cause—something abstract or spiritual—to bring them together, but meet their material needs. You do not have to spoil them by overpaying them; a paternalistic feeling that they are being taken care of, that you are thinking of their comfort, is more important. Attending to their physical needs will make it easier to ask more of them when the time comes.
