Edwin Setiadi

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The reason it is hard to end things well is simple: endings inspire overpowering emotions. At the end of a bitter conflict, we have a deep desire for peace, an impatience for the truce. If the conflict is bringing us victory, we often succumb to delusions of grandeur or are swept by greed and grab for more than we need. If the conflict has been nasty, anger moves us to finish with a violent, punitive strike. If we lose, we are left with a burning desire for revenge. Emotions like these can ruin all of our prior good work. There is in fact nothing harder in the realm of strategy than keeping ...more
The 33 Strategies of War
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