Third, if you see that defeat is inevitable, it is often best to go down swinging. That way you end on a high note even as you lose. This helps to rally the troops, giving them hope for the future. At the Battle of the Alamo in 1836, every last American fighting the Mexican army died—but they died heroically, refusing to surrender. The battle became a rallying cry—“Remember the Alamo!”—and an inspired American force under Sam Houston finally defeated the Mexicans for good.